Hallmark Launches New Cards for Life Journeys
With their new Journeys line, Hallmark have just expanded their card sentiments beyond the usual Happy Birthday, Happy Anniversary, Love, Friendship, Get Well, Sympathy, Thank You, and Congratulations. Now Hallmark offers cards for a wide variety of transitions...
How times have changed in the last 16 years! In 1991 when I started my business, most people had no idea what I meant when I said I supported clients in transition. In that era, the word transition brought to mind someone passing away or going through menopause. Furthermore, the definition in the dictionary didn't help. It noted that a transition was a noun...but not a verb. So the dictionary recognized that transitions exist, but there were no words to describe that we moved through transitions or how we did it.
When we don't have words to describe what we are going through, we wonder whether what we are going through is real. We question ourselves. We downplay our experience. We try to rationalize away what we are feeling.
By creating a series of cards that give people the words to acknowledge what others are experiencing during times of change, Hallmark is giving a new sense of credibility to life transitions.
In the Journeys line, you can now find supportive cards for people who are experiencing a wide range of transitions.


